‘GRAPHIC DESIGN’! When you think about it, do you visualize eye-catching graphics? Does your mind swirl around exquisitely arranged spreads in magazines? Or do you immediately think about the artistic advertisements? Yes? Well, apart from these examples, there’s a lot more that comes under this ‘crisp n powerful’ term that includes book covers, business cards, posters, website layouts, infographics, product labels, software interface and more.
Though you may consider things created by graphic designers as a way to understand them, you can’t figure out the whole story. Exploring all the details and intricacies of graphic design is a time taking thing, however, this informative post will surely give you a closer glimpse of this huge creative & technical world.
American Institute of Graphic Arts defines graphic design as the “art and practice of planning and projecting ideas and experiences with visual and textual content.” Read the definition twice or thrice and you will realize that graphic design is a channel to portray message or words in visuals, which could be anything from web design services to a business logo.
Creative designer at Vertex Innovations, Alexandros Clufetos says that every great design needs textual as well as graphical elements to put them into various types of media. The aim is conveying the message of a product, brand, project, campaign or event.
Graphic design can be used by:
Jacob Smith, the founder of illustration studio ProductViz, effectually says that “Every day, we take many of the subtly artistic things around us for granted. But hidden in every magazine corner, exit sign or textbook lies a set of design ideas that influence our perceptions.”
For a clear picture, it’s important to know about the elements that come-up together and form the principals of every design. These essentials are:
Sometimes the elements are blended together and sometimes they are used in opposition. But what remains same every time is the intention of creating designs that are impactful and alluring to the eyes. Going in more depth shows how graphic designers rely on chief components of designs that include balance, variety, pattern, proportion, emphasis, repetition, movement, rhythm and unity. As obvious, to create the right design that sweeps viewers off their feet, one must know how and when to use these components.
A number of fields and specializations are involved in designing graphics and they vary from web design to print design & motion graphics to animation.
Web design is definitely one of the most popular specialties, as it focuses on creating easily usable and pleasing pages for the websites. Moreover, such designs make the websites easily accessible and adaptive to multiple types of devices.
Moving on to more option, it comprises animation to create video games, TV shows, special effects and movies. Then there are multimedia designers who work with pictures, graphics, sounds, videos, etc. Also, mobile designers partner with programmers and create & design apps that appeal visually. In short, graphic design has specialization for everything.
First thing first, a sketchbook is something not to keep hands-off. Sketching ideas or rough drafts on paper before sitting in a fret of a computer or laptop to complete the task, is every designer’s habit.
Coming to computers and design software, they can’t be ignored in today’s digital world. Photoshop, InDesign and Illustrator are the key software to depend on. If there are money constraints, there’s GIMP, a free open-source software that assists in improving the skills.
In the words of Chad Birenbaum, co-founder of Duckpin Design, “You need to have a solid concept serving as the foundation of your design and communication.” Having said that, it gets clear that every designer must have ideas and inspiration in coming with results that are stunning and unforgettable. Similar to other artists, graphic designers too get inspired by the world that surrounds them.
From improving the performance to enhancing the efficiencies, from attracting a massive crowd to increase the value of products/services, the right design does everything. Want to know more? It cuts down the costs and risks as well. Expecting even more perks? Here they are:
Our expert well-trained graphic designing team embed years of experience, latest software, technology and corporate demands in creating designs that behold attention, open new markets and boost the sales. Our rich clientele shows how dedicated and passionate we are towards our work. Give us a chance to work on your project and we will push your business beyond boundaries.