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Logo, an essential part of everyday life, are everywhere your eyes go on. When driving to work, you see logo on your car; when working on your desk, you see it on your computer and likewise.
Not giving ubiquitous things a thought is quite common but logo is for sure a thing not to ignore. In your search for the best logo design, you may have never tried expanding your knowledge to the limit that talks about the seven categories logos fall in. Yes, like everything else, these categories have pros and have cons too, which even makes it important to know about them before taking the final decision.
Not wasting any more minute, let’s look at all these types with all the ‘goods n bads.’ While coming to the end, you will definitely be able to conclude the best fit for your very own brand.
Probably the oldest form of logo that are also known as crests or seals. They are fascinating people since the middle ages.
Text inside a symbol is the representation of an emblem. Being classic, it brings with itself a traditional touch. Government agencies and schools are fond of them, as they give a wise & official look.
They include small & detailed imagery with fine linework; however, this is not any ‘hard n fast’ rule.
Why Yay?
Why Nay?
These are built of nothing besides words that constitute name of the company, as typography is the focus here. The logo binds visual identity of the brand to name of the company.
Being careful with selection and creation of the font is the point here. Attributes of the words like style, shape and color convey meaning similar to what the words convey.
Why Yay?
Why Nay?
Focusing the name down to the parts that are most memorable and pronounceable, monograms are an interesting thing.
Here, the charge is taken by the typography and font. A lot of creativity is possible with the styling of the letters, all thanks to legibility being less of an issue. Fewer the letters, fewer the chances of people reading incorrectly.
Why Yay?
Why Nay?
Imagery chosen for the logo must be iconic to let customers recognize and identify it. New companies find a hard time utilizing brand marks but that doesn’t stop them from being so much fun.
Way to go with brand marks is having a wordmark that’s associated with the image for quite sometime before dropping it completely.
Why Yay?
Why Nay?
When the aim is using an image without being forced by a literal representation, abstract logos are the choice. They can be created to awake a feeling and not just a thought. However, as an image is interpreted differently by different people, working with these is quite difficult.
Best thing about these logos is that once the brand is established, no other brand can have the same logo. Hence, an easy way to stand different from others in the market. In short, abstract logos survive and look different with head held high.
Why Yay?
Why Nay?
Being drawing of a particular person or an anthropomorphized character, these are different from every other logos. Mascots fetch positivity to the logo and the associated brand and are flexible.
According to the context, there could be different expressions and representations. They are mostly used by service companies, sports teams and food brands to familiarize with maximum customers and supporters.
Why Yay?
Why Nay?
The world has colors other than black and white and nobody can stop a company from using more than one type of logo. A wordmark can be combined with a mascot or a wordmark and a monogram can be embed into an abstract logo. When different marks are infused, something creative and out-of-the-box happens.
Combination mark sounds good when the urge is going towards imagery with backbone of text so as to express or share the essence of the brand. A flexible logo that adapts to different situations is possible with marks. For new brands, combination mark is a good options to evolve as a one-of-a-kind company.
Why Yay?
Why Nay?
Every brand is different and has a different story and vision. There are clothing brands with sophisticated logos and there are financial companies with a mascot; after all, it’s all about the details and their execution.
A logo is undeniably the most amazing part when starting a business. One must check out pretty pictures, turn on the creativity bugs and before finalizing anything, must go for a second or third opinion. With these tips, every brand can come to life.
