Pantone, the global authority on color and provider of professional color standards, has crowned ‘PANTONE 15-0343 Greenery’ as the PANTONE color of the year 2017. Hence, this year is all about fresh and lively yellow-green shade that initiates the first days of spring.
Talking about the designing trends for the year, let’s take a closer look at the graphic designs that will define 2017. While most of them influence print and web design, others are exclusively for the web.
In the recent years, designers were using safe and easily digestible color schemes to create clean and controlled designs. However, this won’t continue in 2017 as bright, vibrant and bold colors are here to rule. In other words, seeing designers going gaga over more natural colors shouldn’t come as surprise. Talking about photography, bold and saturated images will be seen more.
Color transitions are going to be the biggest design trends. From logos to buttons and picture overlays, this trend will be seen everywhere.
Nature-inspired patterns such as precious stones, marble and plants will take the designing world by storm. Besides, painterly patterns contrasted with simple typography will bring crafts vibe into the printed media.
Coming to packaging and brand designs, flat designs and patterns will create colorful and vibrant products; thus, giving the feel of ultra-contemporary and artistic. To bring more visual to graphics, organic line patterns will be used.
Minimalism is going to be more popular as it was ever. Ultra-minimal layouts and typography will feel cutting-edge and brands opting for this visual approach will look refined and elegant. To add a touch of color, adding a subtle metallic foiling as embellishment while keeping the palette restricted and strong will bring desirable results.
Modern retro makes an interesting blend of old and new when added to typefaces, retro designs and color palettes. The key here is modernizing and simplifying an element that stood out from any time in the past. In terms of colors, shift will be seen towards candy colors.
Modular trend has increased in the last past years. Best thing about modular design is that it’s not just a great management tool, but also looks professional when done well. Be it print or web design, a lot will be seen in the modular layouts this year.
This is a staple trend in the graphic designing world, because the blend between bold photography and sleek text gives a clear message without annoying the viewers. Being bold and sleek, it works great for people who have short attention span. Besides, it also works well for those who don’t believe in spending much time searching for the main information and focus more on heading straight to the point. Done well, text and photography work good together and create great contrast along with brilliant borders, excitement and streaming class.
This is a good combination for graphics, display ads and social media promotions, where it is required to convey a small amount of information instantly.
These are simple, impressive and effective when it comes to save time and do best in less time. To grab attention of the audience in an exciting way, these cinemagraphs are the best. They are still images with a bit element moving in them. To bring realistic look to photos and bring them to life, this technique is the best.
This is going to be the biggest and boldest design trend of the year. It will simplify the way designers design and users connect with the internet.
This way, visual aesthetic communicates with the users in a clear way. Taking inspiration from real-world materials, the designs are grounded in reality but are minimal and lightweight. Using bold colors, typography and contrast in the design, it is easy to influence the audience to act as you desire
These are the 9 graphic design trends to watch out this year and steal hearts of your audience.